What are some great niche products for YouTube?

One of the hardest facts to realize is that a Niche is a Unique, specialized segment of a market. This makes it low competition and allows the seller to make a larger profit margin on the items in the niche. Once anyone announces a popular niche, especially on a public forum like Quora, it is no longer a niche. New sellers will jump in to take advantage of unique marketing and selling opportunities and the extra competition drawn to the niche usually results in fierce price competition.

Take the time to do your in-depth research and use your product knowledge to find that special niche you are looking for. YouTube videos offer a very special and unique way to advertise and market. Look for products that have a special “magic” or visual appeal and opportunities to create fun, in use videos. You may only be selling a common item like shoes or other similar items but try and create some buzz. Show real people using the product in real yet creative ways. If you get lucky and have a video go viral, sit back and enjoy the ride.

What are your responsibilities regarding shipping and delivery when you drop ship?

The clock will start ticking for the carrier calculated shipping when the tracking number is entered in the system. It is all up to you, the seller, to have a negotiated agreement with your supplier about how long they will take to process your order and ship product. You then inform your customers with a statement in your ad copy like, “Usually ships next business day” , or “Usually ships in three business days”. You then also let the customer know how long the average transit time is based on the shipping carrier you use. Of course, this all goes out the window if you use an international drop shipper, but you are still ultimately responsible for everything you say in your ad or sell on your website.

You are the seller of the products you advertise. There is never a situation where you don’t have control of your shipping if you have done your job of picking your suppliers wisely. That is your responsibility and your job. It is a simple matter to understand. If you don’t have control of your shipping, you have not done your job right. You communicate with your supplier, you should have a reasonable expectation that your supplier will keep you informed about inventory levels and pricing.

You, as the seller, are responsible for shipping delays if your supplier runs out of inventory. You must tell the customer the expected backorder shipping date, and if that date changes, update the customer ASAP.

Here is a paragraph from the FTC Federal Trade Commission website, called the 30-day rule.

“The Rule requires that when you advertise merchandise, you must have a reasonable basis for stating or implying that you can ship within a certain time. If you make no shipment statement, you must have a reasonable basis for believing that you can ship within 30 days. That is why direct marketers sometimes call this the “30-day Rule.”

If, after taking the customer’s order, you learn that you cannot ship within the time you stated or within 30 days, you must seek the customer’s consent to the delayed shipment. If you cannot obtain the customer’s consent to the delay — either because it is not a situation in which you are permitted to treat the customer’s silence as consent and the customer has not expressly consented to the delay, or because the customer has expressly refused to consent — you must, without being asked, promptly refund all the money the customer paid you for the unshipped merchandise.”

Full address to the FTC website is

Business Guide to the FTC’s Mail, Internet, or Telephone Order Merchandise Rule

If you are selling on Amazon or eBay or similar platforms, shipping delays and backorders translate to customer dissatisfaction and complaints. These translate to poor reviews and complaints which could get you banned as a seller. Once you get banned, it is really difficult to get reinstated.

How do I get the artwork for my web site?

A customer has written me asking for an app to scrape photos and product content for his website.

Contrary to popular belief there is not always an APP for everything, nor should there be.

The purpose of an e-commerce website is to sell a product, and one of the toughest jobs of all is to convince customers to buy from you rather than the other 99,999,999 sellers using the exact same pictures and ad copy provided by the suppliers. Make your ad look unique and special. Take high-quality photos with proper backgrounds and good lighting. Show the product itself and show it in use by people your potential customers can relate to.

Product content works the same way. The factory or distributor wrote sales copy designed to sell the product from one professional (The factory)to another professional (The e-commerce seller). Their ad copy is usually not designed to attract or inform the consumer about the product. Write unique ad copy using product features, product benefits, tech or spec data, and then tell your shoppers why they should buy from you instead of anyone else. If you use the same sales copy as everyone else, why should anyone choose you?

I understand you may want to use an app because it is the easy way, but really, sometimes the easy way is not the best or most profitable way.

It takes hard work to be successful in whatever you are trying to do. Why not put in the necessary effort to be successful.

What Should You do With A Great Business Idea?

Write your idea down, then develop it into a business plan complete with details and estimates about what you think it will take to get it developed into an MVP.

By writing everything down, you will be forcing yourself to actually think step by step and this will give you a chance to get organized Refine your plan and make sure you include everything you expect to need. Then, redo the plan The goal is to develop your idea to the point that you can actually present your idea logically to recruit a team or attract potential investors.

Since you don’t or can’t develop your app by yourself, the goal is to execute your idea up to the actual point that someone else can build the app based on the framework you have detailed.

Since higher education is not necessary to get rich, why do so many people pursue it?

Not everyone has the maturity, skills, ambition, or passion to work for themselves or start a business. Especially at 18 years old, very few people actually have a clue about what they want to do when they grow up, you know, that old maturity thing rearing its ugly head.

Spending a few years learning how to learn, learning new skills, meeting new people, developing new relationships, and learning new interests has a very beneficial effect on many people. It doesn’t have to be a higher education at a university level, it could be a trade school or professional school level. It could be an internship or apprentice type of experience. Just go out and experience, learn, observe and get a clue about real life.

Remember, in the real world, having an education or not having an education has no effect on getting rich, and not everyone only wants to get rich. Some people have other priorities in their lives.

Getting rich requires hard work, ideas, skills, planning, and execution to do it and based on the new business failure rate, obviously, not everyone has what it takes.

What Are Some Questions You should Ask Alibaba suppliers Before Importing Products To?

You need to ask Alibaba suppliers the exact same questions you would ask any other supplier. You are handing them your money in exchange for their product. You must make sure you are getting good value, good quality, and good service for your money.

  1. Are they a manufacturer or simply a middleman?
  2. Do they keep inventory in stock or do they build product only when you order it?
  3. How long after you order, will it take to ship?
  4. What is their return policy?
  5. What is their payment policy?
  6. What are their order requirements and standard packaging? Minimum order quantity, how many pieces in an export shipping carton?
  7. Will they provide you with business references so you can check out their reliability?

What can happen if you sell replica, copy or counterfeit products?

It is not enough to just remove the brand name from a product and then try to sell it. If the original product has a self-identifying look to it that is part of the marketing scheme developed by the owner of the branded product, you cannot legally sell a replica, whether or not you have a brand name on them.

In trademark and copyright law, there is a little thing called trade dress that governs the look, design or images used to identify the product to it’s customers.

Here is the definition from Wikipedia, “Trade dress is a legal term of art that generally refers to characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers. Trade dress is a form of intellectual property.”

If you are caught selling replica, copy, or counterfeit products the merchandise you have in inventory will be destroyed, and the owner of the brand may sue you for damages, your profits, penalties, and other potential charges for damages caused to the company image and reputation.  The results, financially will not be pretty.

Basic information new sellers must know.

If you want to try to buy, and then resell a product from a company that advertises itself as a drop shipper, then Yes, the market is very competitive and “Satisfied” as you put it.

Selecting products to resell is a very difficult process and a lot of new sellers on eBay and Amazon do not have any concept about how to buy and how to resell successfully.

As you have noticed doing your research, you will see listing after listing, featuring exactly the same product, using exactly the same photos and selling copy, all selling at similar prices. To be a successful e-commerce seller you have to give your potential customers a good reason to buy from you instead of from your competition. This means writing unique, creative sales copy featuring all of the features and benefits for the product and using unique photos to tell the story.

To sell properly you must understand the products you want to sell so you can explain why your customers should buy the product, why they need the product, and what benefits they will get from the product. To do this you need to have a good basic knowledge about the product so you can explain everything clearly and convincingly.

You also need to know how to buy properly. You need to know about the industry, about similar competing products, about market trends, and where to find good suppliers.

Keep doing your research. Narrow your focus to product categories you have interest in and become an expert in your category. Build a good reputation by providing, quality products, rapid shipping, good, quick customer service, and technical advice.

How Should You Adapt When You Discover A High Performing Market or Product?

Wow, pivot, what a trendy catchy name for marketing and merchandising. LOL. It is never too early to market properly. As a small e-commerce company, you have been blessed with a link to success. React quickly and take advantage to an opportunity, few retailers get to experience.

Yes, if your research shows that one product category is outperforming others you apply basic merchandising and marketing techniques. You add as many products as you can find to the category and test market to the max. You upsell, you down sell, you cross-sell, you offer affinity sales categories. You test different price points and different marketing techniques.

How do you decide selling prices?

You decide prices based on your research, what your competition is selling similar products for, market trends, your industry experience, and yes, the age-old principle of supply and demand applies a little. It is really a very basic practice in marketing and advertising to use testing practices, especially with online marketing. Offer a product at one price point, then offer that same product at a higher or lower price point against a measured media statistic such as clicks or page views. Make sure you use unique media codes for each different ad so you can track results.

Supply and demand is not a real factor when pricing individual products since the market sampling may be very small, but will apply to larger scale commodities and even service industries.

Larger retailers, both online and brick and mortar stores employ merchandisers or buyers to select product, find suppliers, negotiate prices, and assist in setting selling price points. These employees are or should be experts in their assigned product category, and the success or failure of a company often depends on their skill.

Companies do use focus groups to test consumer acceptance or resistance to price points, and every larger retail company of will use an analysis featuring sales results for each media used, a calculated ratio of sales results versus media costs, an analysis of competitive pricing, profit margins, and market or industry trends. This analysis will measure a product’s performance versus dollars spent on retail space or marketing costs. The goal is to get rid of the under performers and feature the winners more prominently.