The question is can a small business outsource their marketing manager? But just as important is the question, Should a small business outsource their marketing manager?Yes, as a small company you can, and many companies do outsource their marketing services.
Yes, as a small company you can, and many companies do outsource their marketing services. You outsource to get access to marketing skills you could not otherwise afford. You outsource to access part-time “experts” to form and deliver your message.
Just make sure you can clearly communicate your company image and marketing goals to your outsourced manager so you can work towards a consistent company brand, image, and presentation. It was your idea, dedication, and hard work that started the company in the first place and you should have the best input about the direction you want for your company. Try and maintain a working relationship with one marketing manager and don’t jump from marketing company to marketing company unless you are not getting the results you desire.
One of the most important messages a marketing program can project is consistency and a standardized image in all stages of the company presentation. You want customers to see you as a valued, professional company and a unified look on your website and marketing materials helps to build trust with your customers.