To convince a customer to buy from you instead of from someone else, you offer them something of value that your competition does not offer. This is one of the hardest tasks many business owners face. How do you convince someone to buy from you instead of any of your competitors?
- Offer better, quicker order processing and shipping service.
- Offer better technical support and sales training for your products.
- Offer quantity pricing incentives for a higher volume of sales.
- In a worst case scenario, offer a lower price than your competition if you can afford it. If you can only compete on price, you will probably not be very successful since your competition can also cut prices to keep their current customers from moving to you.