Proper marketing and advertising is the lifeblood of any business. Done right, it helps you grow. Done wrong it will kill your business fast.
If you are talking about common marketing tasks that are not specific to your product or market, you may be able to use outsourced foreign marketing for repetitive tasks.
If you are talking about industry specific or business specific marketing tasks you hire the best “Experts” in your field you can afford. Marketing is charged with delivering your message to your targeted market. If you want it done right make sure you have someone that has an understanding of what specifically you and your company needs to do. Make sure you can communicate effectively with your chosen marketer and that they will be available when you need then, should a problem come up. If you don’t care if your message reaches your audience, hire the cheapest people you can find. If you want your business to grow and succeed you hire the best.
Remember, good marketing isn’t just about posting a few message on social media or searching keywords and SEO. It is about delivering your message.
It’s your company, your money, and your business reputation on the line.