How do I find a Mentor?

t will be very difficult for you to find mentors or role models. You can’t just approach someone and ask for their free mentorship. Learning and experience has its price. It may be the cost of tuition for an education, or it may be your hard work and dedication in advancing by on the job training. After all, why should someone successful volunteer help you without knowing anything about your dedication and skills.

Usually, mentors will find you! They find you by noticing your actions, passions, intelligence, responsibility, and dedications to any task or project you may attempt to participate in. They find you when they notice you are serious about learning or becoming better in your tasks.

Get an education and impress others with your intelligence and willingness to learn.

Get a job and impress upon others that you are serious about learning the job at hand and gaining necessary life experience to succeed.

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What are the best export products to China from Europe?

There is never anything easily called “Best” product to export from China to Europe or anywhere else in the world for that matter. It will all depend on your goal or reason for importing the product.

What is your goal?

  1. Is your goal to sell a high volume, i.e. Large quantities, of products at high profit? If so, the best product is something you or your company have uniquely developed and are currently marketing or building a brand without too much competition yet.
  2. Is your goal to sell a “Best”product simply a high sales volume product? If that is the goal simply do your market research and pick a product off of a platform like Alibaba. These types of products offer high sales volume but razor thin profit margins due to the amount of competitors importing the exact same products and trying to sell based on price alone.
  3. Is your goal to sell a product with a high profit margin, a decent sales volume and build your own successful niche? If that is the case start with products or categories that you are most familiar with. What are the problems customers in that niche face? What products are available to “Fix” those problems? What is your direct competition selling?

If you can’t decide which direction you need to establish your company, then you need to do more in-depth market research.

When you can answer these types of questions about your reasons for importing and selling, then you can start building your sales plans. Once you have decided what is the best product for you, then you face the task of figuring out how can you convince your potential customers to buy from you instead of the hundreds of other sellers of similar products?

Years ago I worked for a mid-sized company selling an extremely large range of products in a very specific niche market. The company had been started by a young man who knew pretty much everything about his market, his potential customers, his competition, and how to best market his niche to reach his target market. He learned everything based on experience. When I worked for him the company had been in business over 40 years so he was no longer a young man but was in my estimation a wise mentor. We had a large merchandising staff and attended all major trade shows looking for new products and new opportunities. He had hired a buyer with over 30 years experience in buying and merchandising but little direct experience in our niche and after the new buyer’s first trade show, the boss was asking the new guy about what he had found and experienced at the show.

The new buyer started out reviewing the show in a pretty standard fashion, Company ABC sells x types of products and these are his best sellers. Company XYZ sells y types of products and these are his best sellers. He then proceeded in the same fashion for a few more companies before the boss stopped him. He said,”We already know what those companies best sellers are”. “All we have to do is look in any of the hundreds of stores run by our competitors to see what are the most popular items”. “If you take a look at our business and examine our best sellers you would see that our “Best” sellers are the items nobody else sells on a regular basis.” “Our target customer comes to us to find those unique products, buys them at a high profit margin, and hopefully fills up the rest of his cart with all those other “popular” items while he is shopping in our store”.

And these lessons are sometimes the hardest ones to teach to someone who is just starting out in the world of retail, whether it is an e-commerce store or a brick and mortar store.

US marketers: Would you outsource marketing tasks to someone outside of the US?

Proper marketing and advertising is the lifeblood of any business. Done right, it helps you grow. Done wrong it will kill your business fast.

If you are talking about common marketing tasks that are not specific to your product or market, you may be able to use outsourced foreign marketing for repetitive tasks.

If you are talking about industry specific or business specific marketing tasks you hire the best “Experts” in your field you can afford. Marketing is charged with delivering your message to your targeted market. If you want it done right make sure you have someone that has an understanding of what specifically you and your company needs to do. Make sure you can communicate effectively with your chosen marketer and that they will be available when you need then, should a problem come up. If you don’t care if your message reaches your audience, hire the cheapest people you can find. If you want your business to grow and succeed you hire the best.

Remember, good marketing isn’t just about posting a few message on social media or searching keywords and SEO.  It is about delivering your message.

It’s your company, your money, and your business reputation on the line.

When can you expect to see an AHA moment after you launch an e-commerce store?

You will probably experience that AHA moment as an e-commerce entrepreneur when you realise that there is more to retail selling than just copy and pasting a few dozen ads for products from your favourite supplier onto a template to build the website. You will see that you need to produce some unique ad content and photography to show all the potential customers that you are actually different than the hundreds of other sellers offering exactly the same product, with the same ad copy and photo, at a similar price as everyone else.

You will see that you actually need a marketing plan to economically reach your target market.

You will see that you need to establish some level of trust using your website design, and copy to let customers know that you are a professional. You are the expert in your chosen product area and that you will provide them with great product, great service, and great follow up help if they should need.

Start with a great product.

Add great product content telling the customer what you are selling, what problems or solutions it offers them, what features and benefits the product has, and why they need to buy it from you.

Figure out how to reach your target market to deliver that great sales message you have developed. You don’t always have to pay for marketing, but you do have to have a plan. If you just wait for organic search engine growth, your beard may be long and grey before the organic traffic kicks in so utilise social media, blogs, forums, PPC ads if necessary to get the word out.

What are your responsibilities regarding shipping and delivery when you drop ship?

The clock will start ticking for the carrier calculated shipping when the tracking number is entered in the system. It is all up to you, the seller, to have a negotiated agreement with your supplier about how long they will take to process your order and ship product. You then inform your customers with a statement in your ad copy like, “Usually ships next business day” , or “Usually ships in three business days”. You then also let the customer know how long the average transit time is based on the shipping carrier you use. Of course, this all goes out the window if you use an international drop shipper, but you are still ultimately responsible for everything you say in your ad or sell on your website.

You are the seller of the products you advertise. There is never a situation where you don’t have control of your shipping if you have done your job of picking your suppliers wisely. That is your responsibility and your job. It is a simple matter to understand. If you don’t have control of your shipping, you have not done your job right. You communicate with your supplier, you should have a reasonable expectation that your supplier will keep you informed about inventory levels and pricing.

You, as the seller, are responsible for shipping delays if your supplier runs out of inventory. You must tell the customer the expected backorder shipping date, and if that date changes, update the customer ASAP.

Here is a paragraph from the FTC Federal Trade Commission website, called the 30-day rule.

“The Rule requires that when you advertise merchandise, you must have a reasonable basis for stating or implying that you can ship within a certain time. If you make no shipment statement, you must have a reasonable basis for believing that you can ship within 30 days. That is why direct marketers sometimes call this the “30-day Rule.”

If, after taking the customer’s order, you learn that you cannot ship within the time you stated or within 30 days, you must seek the customer’s consent to the delayed shipment. If you cannot obtain the customer’s consent to the delay — either because it is not a situation in which you are permitted to treat the customer’s silence as consent and the customer has not expressly consented to the delay, or because the customer has expressly refused to consent — you must, without being asked, promptly refund all the money the customer paid you for the unshipped merchandise.”

Full address to the FTC website is

Business Guide to the FTC’s Mail, Internet, or Telephone Order Merchandise Rule

If you are selling on Amazon or eBay or similar platforms, shipping delays and backorders translate to customer dissatisfaction and complaints. These translate to poor reviews and complaints which could get you banned as a seller. Once you get banned, it is really difficult to get reinstated.

How long should your ad copy be?

Your eCommerce site is probably your one and only chance to be a superstar. Writing good unique sales copy is an art form and is the best chance you will have to let your customers know exactly what you are selling, what it will do for or help them with, and why they should buy from you instead of all of the other suppliers selling similar products. There is no formula to determine correct length. If it takes a paragraph to correctly advertise your product good. If it takes an entire page of copy, that’s ok too. Just keep it nonrepetitive, include keywords and searchable terms, make it understandable in terms of language used, and build the best possible ads you can, based on the products you sell.

Your ads should be as long as it takes to correctly describe the products you sell and should include the following.

Features: Include a clear description of the product, what it includes, and what condition it is in.

Benefits: What problem will the product solve, what extra benefit will it bring to the customer. Many potential customers either know they have a problem and don’t know how to fix it, or they may not even realize they have a problem that needs to be solved. Don’t assume all of your customers are experts when it comes to your product. Examples may be things like new improved software to make it easier to program your phone, or special high-quality video cables to give you better picture quality and data transfer. It may be a special new product that stops that annoying squeak from your car’s suspension. Take a look at some advertising from the Sharper Image Catalog or some of the TV ads that Dyson products use. They find problems that many customers don’t even know exist and then find solutions to fix those problems. Then they write or develop creative ad copy to let customers know how they will benefit from using their products.

Follow the leaders in advertising like QVC, HSN, RONCO, any product that can be presented in 15 minute or 30-minute presentations. They take common products, explain them correctly, point out the unique benefits and make them seem exciting. They are not using 30 second or 60-second ads, they take a lot of time and build a product and a story. You can do the same.

Specifications and Tech data: Include sizes, colors, electrical requirements, weights, performance ranges, and anything else the customer may require. Keep building your database on tech specs every time a customer inquires about data or features you did not originally include. revise your ads to make them better and more descriptive.

One of the things you may notice when you go on a suppliers website is the type of copy used. It was probably initially written by an engineer, and then given to a technical copywriter to put it all into English. Factory ads and supplier ads are designed to sell product from one expert to another expert.

Consumers usually are not experts. They need to be told what, when, and why, they should be buying your product. So, write individual unique, creative copy to answer those questions from everyday people and you will stand a pretty good chance of success.

There, I’ve taken a big chunk of a page to answer a simple question. I hope it helps.