I think the top three challenges faced by website owners are.
1 . Product selection- You have to find the right product, service, content, or message to get people interested in what you have to offer.
2. Marketing- How do you drive traffic to your website so customers can find your product, service, or message?
3. Competition- How can you stay ahead of your competition to maintain your edge? How can you keep your website “Fresh” with new products, new services, or new content to keep potential customers coming back for more?
There are currently over 1 Billion websites on the internet now. Figuring out how to get people to visit your site is the problem.